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For students interested in entrepreneurship, marketing, computer information systems, or web design and development careers. This course is an exploration of the business, marketing, technical, and legal considerations of conducting business via the Internet. Students investigate business-to-business and business-to-consumer models; identify necessary computer technologies and needed skill sets; examine user interface objectives and architectural implications; review methods for branding, communicating and persuading via Internet marketing channels; examine website and database management requirements; explore using data for website analytics and search engine optimization; and identify legal considerations.